Student and Graduate Publishing

Amazon Reveals Student's Spending Habits

Monday, 27 October 2014 12:30

2014 Amazon Student Index: spending patterns of UK students revealed

In the run up to Freshers’ Week, Amazon Student, the membership programme for higher education students, has compiled the very first Student Index, unveiling the spending habits of students across the UK and giving freshers an insight into what to expect from their new university.

The Amazon Student Index table uncovers King’s College London - attended by notable writers Thomas Hardy and John Keats - as having the most studious undergraduates, who purchase more academic textbooks than any other students in the UK.
In contrast, University of Nottingham scholars are revealed as sartorialists, spending the most on clothes; whilst the top ranked university in Wales, Cardiff, is revealed as a student body of gamers, buying the most video games.

Using the top-selling products bought by university students this year, the following buying patterns have been identified:
•      Sales of academic books – King’s College London
•      Sales of apparel – University of Nottingham
•      Sales of footwear – University of Warwick
•      Sales of beauty & men’s grooming products – University College London
•      Sales of toys – University of Manchester
•      Sales of music – University of Nottingham
•      Sales of DVDs – University of Nottingham
•      Sales of video games – Cardiff University
•      Sales of electronics and PCs – University of Manchester
•      Sales of sports equipment – Imperial College London
•      Sales of home improvement products – University College London

The Amazon Student Index shows the north-south divide is also present on campus. Those at universities in the midlands and the north are splashing their cash on having fun by buying the most fashion, technology and toys.
In contrast, those studying in the capital make more practical purchases, forking out on home improvement products to transform their accommodation, and academic books for their studies. London scholars are also the most active, with Imperial College London and University College London coming within the top three for purchases of sports equipment.

Those that attend the University of Nottingham are also the social secretaries of university life – spending most on movies and music – perhaps following in the footsteps of actress and past University of Nottingham student, Ruth Wilson.
Xavier Garambois, Vice President of EU Retail at Amazon said: “Starting University can be an expensive time; whether it’s the initial outlay on text books or homewares for new halls, there’s plenty that students need for their new life.  Amazon Student is designed to help students save on their spending, whilst also offering them the very best TV shows, movies and books.”

“Freshers can now arrive at university equipped with essential insights into the culture of their campus. Whether it’s keeping up with the latest movies and music at Nottingham or stocking up on must-have text books at King’s College London, Amazon Student ensures it’s delivered direct to halls ready for the start of term,” commented Charlie Caroe, Amazon Student Ltd.

Amazon Student helps students save time and money on their shopping by offering six months of unlimited FREE One-Day Delivery on over seven million eligible items.At the end of the six-month free trial, students can convert to a discounted Amazon Prime membership for just £39 per year – less than half the standard cost of Amazon Prime. In addition to unlimited One-Day Delivery, students who pay for a discounted Prime membership will also receive access to more than 15,000 popular movies and TV episodes through Prime Instant Video and access to 500,000 Kindle Books to borrow from the Kindle Owners Lending Library.

What’s more, Amazon Student is giving students who sign up the chance to win some great on-the-spot prizes worth up to £3,000, which could make a big difference to students’ wallets during Freshers’ Term. Each week, from September 14, 2014 to October 25, 2014, winners will be selected at random from all Amazon Student members.

To sign up, students need to follow a few simple steps on, providing their university e-mail address and completing the validation process. For more information and links to terms and conditions, visit